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Cassia WilliamsDesigner

Decks & Deliverables

Decks

Tap a deck to flip through it. Arrow keys work too.

Deliverables

Kleenex

Reach for the classic

Insight
Due to the popularity of the brand, Kleenex and Tissue are used interchangeably.
Idea
Reinforce what everyone already knows, Kleenex is the original.
Deliverables
Print and Billboard
Kleenex print ad riffing on American Gothic
Kleenex print ad riffing on the Mona Lisa
Kleenex billboard design

Hoes for Clothes

Designed for the baddies

Insight
People who wear Hoes for Clothes love being able to show off their personality and attitude through what they wear. It’s not just about the outfit, it’s about the energy that comes with it.
Idea
Showcase how wearing Hoes for Clothes empowers women to be the main characters not just in their lives, but in the lives of others as well.
Tagline
Wear it cause you mean it!
Deliverables
Print + OOH
Hoes for Clothes print ad
Hoes for Clothes print ad, All Eyes are On You
Hoes for Clothes runway installation concept in Times Square
OOH 1: Walk the runway with Hoes for Clothes. A hot pink runway in the center of Times Square; bold, flashy, and unapologetic, just like Hoes for Clothes.
Hoes for Sustainability out-of-home concept with planted trees
OOH 2: Hoes for Sustainability. The target audience values brand eco-awareness, and opposes fast fashion. Hoes for Clothes makes sustainability sexy by being a slow fashion brand. To connect the link between sustainability and sexiness, trees with sexy, bring pink planters would be grown in Urban ares.